There's data from the Federal Trade Commission -- one of our many entities that regulates consumer products -- that shows that disclaimers don't work. The claim: "Lose 30 pounds in 30 days" followed by "Results not typical" led people to believe they would lose even more weight. Even a specific disclaimer: Lose 3-4 pounds the first week, 1-2 pounds per week thereafter and people thought it meant that's what the other guy did and they would lose more. I wonder if they ever tested the claim: This probably won't work for you.

Speaking of, I should probably get on the treadmill.