"We do not use that word in this publication, Kent, not now, and not ever. There's a very litigious corporation in New York that sends a cease-and-desist if you so much as whisper that word in connection with any of the costumed vigilantes currently in the headlines, have been in the headlines, or who want to be in the headlines."

"So, instead we have the Bat and the Boy Wonder, Wonder Woman, the Flash, Green Lantern and the Lantern Corps, Aquaman, an entire family of aliens going by various names, and their very specific organization, the Justice League, but heaven forbid you should say the word 'superh&mdashurk!' "